Everybody’s skin is different. That means everyone’s results are different. This campaign is all about changing the conversation to talk about faces in progress.
The first goal of this campaign was to normalize something that doesn't get enough public discussion yet most people experience at some point in their life. The second goal was to set realistic expectations around treating acne.
We photographed people before, during, and after going through the acne facial series, which became the print campaign. Then we enlisted US World Soccer Champion Abby Dahlkemper, who suffers from acne, for a social campaign speaking directly to our audience about her struggles.
Then we teamed-up with Fallon, Minneapolis to film a TV spot featuring three young people dealing with acne.
Adam Feldpausch, concept, direction
Justin Wallace, photographer
Fallon, MN, broadcast production
Ketchum, PR Agency