The global pandemic turned everything upside down. Everything stopped.
As businesses started carefully opening up again, it was time to address people’s biggest concerns so we could welcome them back.
I needed to communicate safety procedures in an interesting way, and without triggering a mountain of legal disclaimers. I found the music to say what we couldn’t legally claim; that it’s going to be alright.
Adam Feldpausch, concept, direction
Justin Wallace, videographer
Jacob Smith, editor
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