The global pandemic turned everything upside down. Everything stopped.
As businesses started carefully opening up again, it was time to address people’s biggest concerns so we could welcome them back.
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/2a8a0df9-13d0-4738-812d-a40042f83c97_rw_1920.jpg?h=68b3ffb7ed2b9e10381e9583c314f4bc)
I needed to communicate safety procedures in an interesting way, and without triggering a mountain of legal disclaimers. I found the music to say what we couldn’t legally claim; that it’s going to be alright.
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/4c692cb2-1bd2-4d95-98d3-7af32de5704d_rw_600.jpg?h=9daf06970d3f5015c069918b3dee81b1)
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/fbe55b57-380b-46a8-bc52-5d9afaacdda6_rw_1200.jpg?h=0c52da5f8ab70618617fe72aab7590c7)
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/c903a825-73d4-4fde-abdb-22135fcc66d6_rw_1920.jpg?h=44420032c8e25491b48154da79e385bc)
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/0c42338f-2f39-4158-b0eb-485648594511_rw_1920.jpg?h=83f584c230bc4e338d1ae3110c893c6e)
Adam Feldpausch, concept, direction
Justin Wallace, videographer
Jacob Smith, editor