Brand concepts for a lymph specialist
The client needed to promote his practice and educate people about the lymph system and its role in good health.
Concept 1
• Pull the brand in the direction of “ease” and “healthy + happy”
• Make the educational aspect more accessible
• Appeal to female demographic
• Brighter colors, warm oranges and pastels, evoke feminine energy
Typefaces
Typefaces
• Slab-serif and friendly
• Easy to read at various sizes
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/d8f947d2163a3d7c81a64eef_rw_1920.jpg?h=30fc87586a208d553bf53f06034da328)
Concept 2
• Pastel greens and medical colors
• Illustrations about lymph draining, nodes, hands pushing vessels
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/04351548a6e818f5d8c1156c_rw_1920.jpg?h=ec7975195f3b31d02c8c08b467c9bc10)
Concept 3
• Growing vines as metaphors for the lymph system
Color
Color
• Warmer palette for Naturopath and Alternative Medicine mood
![](https://cdn.myportfolio.com/e37272f9ccd38bd01df81c0b39093a14/209626a4064e626c977d0cc8_rw_1920.jpg?h=1c49a0d228da61ff42f024da819eb1b3)
I also played with illustrating the flowing lymph system by spraying india ink with compressed air